Ably & Filium // Brand Launch

We had the pleasure of bringing not just one, but two brands to life on this project. First off was the ingredient company Filium that supplied an innovative waterproofing technology for cotton fabrics that make them “Whateverproof”, second was Ably, a clothing brand that leveraged the Filium technology.

We developed the brands for both, including websites and then helped Ably launch a very successful Kickstarter campaign. For the campaign we also provided social content in the form of engaging product demos against some of clothing’s most feared adversaries, such as the dreaded chocolate sauce.



Filium Website - Filium was an ingredient brand from the same company that we co-launched with the consumer brand Ably.