Levine Children’s Hospital // Box Jocks Child Safety Program
Levine Children's Hospital, in Charlotte, NC, wanted to create a program about Child's Safety.
Rather than lecture them about wearing helmet's etc. we created a fun, campaign for kids to make papercraft models of BoxJocks with broken legs, gouged eyes and missing teeth. Kids love gross stuff and while they interacted with these elements we suggested that maybe they should avoid ending up looking like their box jock. All online and offline elements designed and developed in house.
Illustration collaboration: Trevor VanMeter.