Microsoft Azure // Simplifying the Complex

Microsoft Azure launched back in 2008, and it’s only grown more robust since—now offering over 200 cloud products and services built to power applications at scale.

Between late 2021 and 2023, we were brought in to create a steady stream of branded social media assets for Azure. The goal? Increase product awareness and drive clicks to key landing pages, while keeping everything on-brand and clear to a broad developer audience.

As Creative Director, I led design and direction on over 60 unique social ads. Each piece had to distill highly technical subject matter into quick, approachable messages—something developers could understand in a scroll. To make that happen, we regularly met with up to 15 subject matter experts across the Azure ecosystem, ensuring every ad was accurate and meaningful.

The result was a process our clients came to rely on—tight collaboration, clean creative, and a way of talking about Azure that actually connected.