Microsoft Learn // Bringing it to life

Microsoft Build is an annual developer conference, and in 2023, it returned in a hybrid format—welcoming both in-person and remote attendees. We partnered with Microsoft Learn to ensure their presence was not only engaging across both audiences, but also a strong extension of their recently relaunched brand.

Having just helped roll out the Microsoft Learn rebrand, this was an opportunity to showcase it at scale. Our team supported everything from environmental design and event activations to interstitial programming and content production. Whether it was the Learn Lounge in Seattle or the Cloud Skills Challenge online, the experience needed to feel unified and intentional.

We helped design and connect a wide range of touchpoints: social campaigns, video content, the Learn @ Build site, and a suite of digital assets that bridged the physical and virtual experience. The goal was to make sure every attendee, no matter where they tuned in from, felt part of the same story.

The result? A seamless hybrid experience that exceeded engagement benchmarks and brought the new Microsoft Learn identity into the spotlight.