T-Mobile // The 4 Gs
This was an interesting project, YouTube has developed a program where their top content creators will generate videos for large volume advertisers who are willing to take a chance. We were not able to be directly involved in the filming or editing but were able to develop a creative brief, give feedback to concepts and help the content creators generate an idea that was relevant to the T-Mobile audience but still stayed true to the artist's audience.
It was kinda like driving a Oldsmobile full of teenagers down a mud road and trying not to land in a ditch. Fun but fraught with the potential for disaster. Came out all right.