The Developer Audience

I’ve worked across a wide range of industries—airlines, cookies, cruise lines, trucks, energy drinks, and plenty more, but a big part of my work has focused on marketing to developers.

Developers aren’t a monolith. They come in all types, with different roles, interests, and levels of experience. But if there’s a common thread, it’s curiosity and a healthy dose of skepticism. To earn their attention, the message needs to offer real value (however they define it), and it needs to be clear, honest, and straight to the point.

Below are a few examples of how I’ve helped brands connect with this audience, through storytelling, content, design, and experiences that speak their language.